ALPHALUCE阿尔法・璐琪：以用户需求为剧本，让每一盏灯演绎空间的专属戏剧|alphaluce|灯具

ALPHALUCE阿尔法・璐琪：以用户需求为剧本，让每一盏灯演绎空间的专属戏剧

2025-11-14 09:56:59　来源: 网易家居承德

河北举报

分享至

当人们在空间中期待光的降临，究竟在渴望什么？是驱散黑暗的工具，还是能呼应情绪、塑造场景的“叙事者”？ALPHALUCE阿尔法・璐琪坚信，所有产品的灵魂都源于用户内心的声音，而灯光作为空间的“戏剧导演”，其价值正来自对用户需求的深度洞察与精准回应。

What exactly are people hoping for when they anticipate the arrival of light in a space? Is it a tool to dispel darkness, or a "narrator" that can resonate with emotions and shape the atmosphere? ALPHALUCE firmly believes that the essence of all products stems from the voices within the users' hearts. As the "dramaturg" of a space, the value of lighting lies in its deep understanding and precise response to user needs.

从用户视角出发：破译空间光的情绪剧本

传统灯具常局限于“照明”功能，却忽视了用户对空间情绪的深层诉求。ALPHALUCE的设计师团队深谙，打造有生命力的灯光，必先成为用户的“情绪捕手”——正如剧本创作要读懂观众期待，灯光设计也需从用户的生活场景、情感需求中挖掘“创作灵感”。

都市年轻人在深夜书房需要的，不仅是“亮”，更是“专注却不刺眼的陪伴”；家庭主妇在厨房忙碌时，渴求“清晰且温暖的氛围感”；情侣在客厅依偎时，期待“柔和且浪漫的情绪烘托”……这些细微需求，都是ALPHALUCE“用户剧本库”里的珍贵素材。

From a user perspective: Deciphering the emotional narrative of spatial light

Traditional lighting fixtures often focus solely on the "illumination" function, neglecting the deeper emotional needs of users regarding their space. The design team at ALPHALUCE understands that creating a dynamic lighting experience requires first becoming a "capturer of emotions" for the user—just as a scriptwriter must understand the audience's expectations, a lighting designer needs to discover "creative inspiration" from the user's daily life scenarios and emotional needs. Urban young people in late-night study rooms require not just "brightness," but also "companionship that is focused yet unobtrusive"; housewives in the kitchen, busy with their tasks, crave "a clear and warm ambiance"; couples in the living room, snuggled together, look forward to "a soft and romantic mood enhancement"—these are just a few examples of the nuanced needs that form the valuable content in ALPHALUCE's "user script library."

三维洞察：让每一束光精准击中用户心锚

为实现“灯光的剧场式表达”，ALPHALUCE从三个维度构建用户洞察体系，让光的叙事精准且动人：

「用户在哪」：锚定人群，定制光的身份

不同圈层用户对光的需求天差地别。ALPHALUCE将用户群精准划分为“都市精英家庭”“年轻潮流租客”“高端商业空间主理人”等——针对一线城市中产家庭对“自然美学”的偏好，推出“云石系列”灯具，意大利阿尔卑斯天然云石在光线下晕染出山峦纹理，适配大平层空间质感；针对租房年轻人“低成本改造空间”的需求，推出“模块化磁吸灯”，灵活组合的设计成为租房生活的“氛围彩蛋”。

「用户喜好」：解构审美，让光成为风格延伸

用户喜好多元，有人痴迷极简工业风，有人偏爱复古侘寂感。ALPHALUCE的每款灯具都是“风格翻译官”：弧面铝材灯体的“冷冽感”适配现代极简；日本和纸柔光罩的“温润感”为侘寂风注入禅意。品牌还打造“场景化体验”，在线下活动中让用户直观感受“阅读聚焦光”“派对动感光”“观影沉浸光”如何与生活喜好共振，让光成为用户风格的延伸。

「用户数据」：用技术读懂光的“受众反馈”

在数字化时代，ALPHALUCE通过智能光控系统，将用户使用习惯转化为“光的优化数据”。系统记录用户在不同时间、场景下的灯光偏好（如清晨7点偏爱3000K暖光唤醒，深夜11点喜欢2700K柔光伴读），并自动迭代灯光模式。这种“数据驱动的光叙事”，让每一盏灯持续学习用户生活节奏，成为“最懂你的空间伙伴”。

3D Insight: Ensuring that each beam of light precisely hits the user's emotional anchor

To achieve "the theatrical expression of light," ALPHALUCE constructs a user insight system from three dimensions, ensuring that the narrative of light is both precise and captivating:

"Where are the users": anchoring the crowd, customizing the identity of the light

Different circles of users have different needs for light. ALPHALUCE has precisely divided the user base into "urban elite families," "young trendy renters," "high-end commercial space owners" and others - targeting the preferences of middle-class families in first-tier cities for "natural aesthetics." The "Cloudstone Series" lamp fixtures were introduced, and natural cloudstones from the Italian Alps stained the texture of the mountains in light, which suitable for the texture in large flat spaces. In response to the needs of young people who rent "low-cost renovation spaces," "modular magnetism lamps" have been introduced, and flexible combinations of designs have become "ambient eggs" in renting life.

User preferences: deconstructing aesthetics and making light an extension of style

Users have a variety of preferences, some are obsessed with minimalist industrial styles, and some prefer vintage fulness.Each lamp of ALPHALUCE is a "style translator": the "cold feeling" of the curved aluminum lamp body adapts to modern minimalism; The "warm feeling" of Japan and the soft paper blankets injects Zen into the wandering atmosphere. The brand also creates "scenario-based experiences," allowing users to visualize how "reading-focused light," "party-moving light," and "movie-watching immersion light" resonate with life preferences in offline activities, so that light becomes an extension of user style.

"User data": using technology to read the light "audience feedback"

In the digital age, ALPHALUCE through intelligent light control system, the user's habits into "light optimized data." The system records the user's lighting preferences at different times and scenarios (such as 3000 K warm light wake-up at 7 o'clock in the morning, and 2700 K soft light accompaniment at 11 o'clock at night), and automatically iterates the lighting mode. This "data-driven light narrative" allows each lamp to continuously learn the rhythm of the user's life and become the "space partner that knows you best."

当用户在清晨被ALPHALUCE的“唤醒光”温柔唤醒，在书房被“聚焦光”激活思维，在客厅被“沉浸光”包裹身心时，他们感受到的不仅是光的明亮，更是品牌对“用户需求”的敬畏与践行。

ALPHALUCE阿尔法・璐琪始终相信，最好的灯光产品，是让用户成为自己生活空间的“主角”——而品牌所做的，只是以用户需求为剧本，用一盏灯的剧场式表达，让每个空间的戏剧，都因光而精彩。

When users are gently awakened by ALPHALUCE's "wake-up light" in the early morning, their minds are stimulated by "focused light" in the study, and they are enveloped by "immersive light" in the living room, they experience not just the brightness of the light, but also the brand's respect and dedication to "user needs."

ALPHALUCE firmly believes that the best lighting products enable users to become the "main characters" in their living spaces—the brand's role is merely to create a theatrical expression based on user needs, where each space's drama is enhanced by the light.