ALPHALUCE阿尔法・璐琪：让用户成为光的创作者，共筑空间剧场的独家记忆|light|alphaluce|光影

ALPHALUCE阿尔法・璐琪：让用户成为光的创作者，共筑空间剧场的独家记忆

2025-11-20 15:59:06　来源: 网易家居承德

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当灯具不再是品牌单方面的“设计输出”，而是用户参与共创的“生活作品”，空间的光影叙事会迸发怎样的生命力？ALPHALUCE 阿尔法・璐琪给出答案：邀请用户从“光影观众”变身“创作主角”，让每一盏灯都成为你与空间共舞的艺术结晶。

When the lighting fixtures no longer represent a one-sided "design output" by the brand, but rather a "living creation" that involves user participation, what kind of vitality will emerge in the narrative of light and shadow within the space? ALPHALUCE provides an answer: It invites users to transition from being "spectators of light and shadow" to "active creators," enabling each light fixture to become a work of art where the user and the space engage in a dance together.

从“被动观察”到“主动参与”：用户是光的共创者

过去，灯具品牌总以“观察者”姿态定义用户需求，却忽略了最懂生活的人，正是用户自己。ALPHALUCE打破这层壁垒，发起“光的剧场共创计划”——

你可以为卧室灯定制“晨间唤醒光曲线”，让3000K暖光的亮度变化匹配你的起床节奏；

若你痴迷侘寂风，可参与日本和纸柔光罩的纹理设计，让光线透过时的朦胧感恰好契合你对“禅意空间”的想象；

甚至能给客厅的云石灯命名，让它成为你家“光影剧场”的专属标识。

就像谭木匠邀请用户共创梳子引爆40%转化率，ALPHALUCE的用户共创款灯具，也让参与者心甘情愿为“自己的设计”买单——因为这不仅是一盏灯，更是你对生活美学的独特表达。

From "passive observation" to "active participation": the user is a co-creator of value

In the past, lighting fixture brands often defined user needs from a "spectator" perspective, overlooking the fact that those who best understand daily life are the users themselves. ALPHALUCE has broken through this barrier by launching the "Light Theater Co-creation Program" –

· You can customize the "morning wake-up light curve" for your bedroom lamp, ensuring that the gradual change in brightness of the 3000K warm light matches your wake-up rhythm;

· If you are captivated by the aesthetic of wabi-sabi, you can participate in the texture design of Japanese washi paper soft light diffusers, allowing the subtle glow to perfectly align with your vision of a "zen-inspired space";

· Even the name for the cloud stone lamp in the living room can be chosen, making it a unique identifier for your "light and shadow theater" at home.

Just as Tan Moke invited users to co-create a comb that resulted in a 40% conversion rate, ALPHALUCE's user-created lighting fixtures also encourage participants to willingly pay for "their own designs" – because it's not just about a lamp; it's about expressing your unique aesthetic for life's beauty.

从“品牌独大”到“共同拥有”：光的故事我们一起写

在ALPHALUCE的世界观里，用户不是“消费者”，而是“利益共同体”。品牌开放“光影实验室”社群，让用户深度参与：

新品研发阶段，用户可投票选择“下一款主打材质”，是延续意大利云石的磅礴，还是尝试新中式陶瓷的雅致；

智能光控系统的场景模式命名权，也交给用户——“加班狗续命光”“周末躺平治愈光”等充满网感的命名，让技术术语变成了生活梗；

甚至售后环节，用户能参与“灯光养护指南”的共创，把自己的使用心得变成品牌手册的一部分。

这种“共同拥有”的关系，让ALPHALUCE的用户愿意主动分享：在社交平台晒出“我家的光剧场”，向朋友安利“自己参与设计的灯有多绝”。因为他们知道，这束光里，有自己的创作痕迹，更有品牌对用户价值的尊重。

From "brand dominance" to "shared ownership": Let's co-create the story of Light together

In ALPHALUCE's world view, users are not "consumers" but rather "beneficiary communities." The brand has opened the "Light and Shadow Laboratory" community, allowing users to deeply participate:

· During the new product development phase, users can vote to choose the "next main material," deciding whether to continue with the grandeur of Italian marble or try the elegance of new Chinese ceramic;

· The naming rights for the scene modes of the intelligent light control system are also given to users—names like "Caffeine Boost Light" and "Weekend Relaxation Light," which are imbued with a sense of internet culture, transforming technical terms into everyday colloquialisms;

· Even in the after-sales service phase, users can participate in creating the "Light Maintenance Guide," turning their personal experiences into a part of the brand's manual. This "shared ownership" relationship encourages ALPHALUCE's users to willingly share content: They post about their "light theater at home" on social media platforms, enthusiastically recommending "the lights they designed themselves" to their friends. They understand that this light carries not only their creative input but also the brand's respect for the value of the user.

从“单向输出”到“双向奔赴”：你的生活，光的剧本你做主

当你在ALPHALUCE的“光剧场”里拥有了话语权，空间的叙事逻辑也随之改变：

清晨的卧室，你定制的“唤醒光”像专属闹钟，温柔掀开你的眼皮，这是你与光的“晨间约定”；

深夜的书房，你参与调试的“专注光”精准照亮书页，每一束光的角度都藏着你对效率的追求；

客厅的聚会时刻，你命名的“派对光”随音乐律动，成为朋友们羡慕的“氛围神器”。

From "unidirectional output" to "two-way engagement": You hold the reins in crafting the narrative of your life, the story of light

When you gain a voice within ALPHALUCE's "Light Theater," the narrative logic of the space changes as well:

· In the morning bedroom, your customized "Wake-Up Light" functions like a personal alarm, gently opening your eyes, marking the "morning agreement" between you and light;

· In the late-night study, the "Focus Light" you helped fine-tune precisely illuminates the pages, with each beam of light's angle reflecting your pursuit of efficiency;

· During gatherings in the living room, the "Party Light" named by you responds to the music, becoming a coveted "ambiance enhancer" among friends.

这不再是品牌教你“如何用灯”，而是你在教品牌“如何懂你”。就像个体崛起时代的每个创作者，你用对光的设计，定义了自己的生活美学。

未来，ALPHALUCE还将开放更多共创权限——或许你能成为“光影设计师”，为品牌的线下体验店设计灯光动线；或许能参与“光的剧场”公益项目，用你设计的灯，为乡村儿童的阅读角点亮希望。因为在“共同拥有”的逻辑里，光的故事，永远未完待续，而执笔人，是你，也是我们。

This is no longer about the brand teaching you "how to use lights," but rather about you teaching the brand "how to understand you." Just like every creator in the era of individual empowerment, you define your own lifestyle aesthetics through the thoughtful design of lighting.

In the future, ALPHALUCE will also open up more opportunities for co-creation – perhaps you could become a "light and shadow designer," designing lighting layouts for the brand's offline experiential stores; or perhaps you could participate in the "Light Theater" public welfare project, using your designed lights to illuminate hope for rural children's reading corners. Because within the logic of "shared ownership," the story of light is always ongoing, and the author is both you and we.